“Quality” Traffic?

Chad Willis Marketing, Uncategorized 0 Comments

Quick note:  traffic = people/visitors/users that are sent to a website

Throughout the online marketing industry, especially in affiliate marketing, advertisers and affiliates alike put a massive emphasis on sending quality traffic to their products.  So, what makes some traffic “good” and other traffic “bad”?

There are a myriad of factors that go into determining the quality of traffic, but the answer to one simple question will sum it up: does this traffic benefit everyone involved?

As we all know, people get into affiliate marketing to make money.  Advertisers don’t run charities, they’re not just doling out money to any affiliate who can fire their conversion pixel, they need a return on their investment.

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Affiliate Networks Explained

Chad Willis Marketing, Uncategorized 0 Comments

We’ve established that affiliate marketing is where someone sells a product or service for someone else in exchange for a commission.

An affiliate network is essentially a business that has a tracking system that houses thousands of offers from a variety of advertisers, and provides affiliates access to their platform so they can promote their offers.  Think of a network as a broker between the affiliate and advertiser.

A relationship with only two parties involved, an advertiser and a publisher, is known as a direct relationship.  While this may seem like an optimal situation, affiliate networks can often provide value to affiliates that improves their bottom line, making working with a network more profitable than going direct with an advertiser.

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Cost Per Action – Broken Down

Chad Willis Marketing, Uncategorized 0 Comments

CPA is simply a type of affiliate marketing.  You’ll hear a lot of these kind of acronyms, and they’re all just references to what constitutes a “conversion” for the affiliate.  Cost Per Trial, Cost Per Sale, Cost Per Lead, and more all fall under the umbrella of Cost Per Action, since they require the user to do something before a conversion takes place.

In this post, I’m going to be breaking down the most common forms of Cost Per Action marketing, focusing on the four I mentioned above.  I will barely be able to scratch the surface of the topic, but this should serve you for some general knowledge of the topics.  Within each of these categories, there are numerous verticals, or types of products to promote (i.e. a dating website for CPL, where the affiliate gets paid when the user registers to the site), and I will go in-depth on each in a future post.

Cost Per Lead

 

CPL offers all have one thing in common: somewhere down the sales funnel, there is going to be an up-sell.  Let me give you two different examples.

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What You Need to Become a Successful Affiliate

Chad Willis Marketing, Uncategorized 0 Comments

There isn’t really much.  The barrier of entry to earn an income online is next to nothing, which is why I’m surprised there aren’t more people doing it.

Necessary

 

Computer – Obviously.  Get a good one too.  While you can technically do everything you need from an internet browser which doesn’t require a speedy computer, you may need to run certain programs to help you along the way, and they can be demanding.  I have a Windows desktop and a MacBook, and I use them pretty equally.  If you can only pick one and can afford a Mac, get the Mac.

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Brief Guide to Affiliate Traffic Sources

Chad Willis Marketing 0 Comments

Referring back to my post detailing what exactly affiliate marketing is, affiliates have to be able to sell things.  An affiliate that can’t make sales is the same as a stockbroker who can’t close deals, useless.  In order to make sales, marketers must get traffic, or users, to the product they’re trying to sell, and convince them to purchase it.  In this post, I’ll be giving summaries of the most popular traffic types for affiliates, separated into free and paid categories.

Free

Search Engine

Traffic generated through search engines like Google or Bing (but really, who the hell uses Bing) is extremely targeted, making it some of the most valuable traffic on the market.

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Best Campaign to Make Newbies Their First $ Online

Chad Willis Marketing 0 Comments

Running your first campaign can be a daunting task.

You have to decide on an offer niche (dating, health and fitness, sweepstakes etc.), revenue model (CPS, CPL, CPT etc), and a traffic source to run on.

In this post, I’m going to tell you what I think is the optimal first campaign for a newbie affiliate marketer.

Here’s the formula: CPC traffic + CPL revenue model + Dating.

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How to Scale Your Campaigns to $1,000/day

Chad Willis Marketing, Uncategorized 0 Comments

People get into affiliate marketing to get rich.

Making a consistent $3,000/month is neat, but we’re in this for big money.

$1,000/day.  

$50,000/month.  

$1,000,000/year.

These numbers are all too real to affiliates who have been in the business for more than a second.

Once you understand the basics and are able to get your first campaign profitable, you’re closer to these figures than you think.

In this post, I’m going to explain some of the ways newbie affiliates can take their campaigns to sky-high levels and start playing with some real cash.


So you’ve launched your first few campaigns and you’ve been able to get to $10-20/day in profit between them.

More importantly, you’ve learned the skills needed to create profitable campaigns, accurately and effectively track them, and handle your back-end financials.

It’s time to scale up.

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Opportunity Isn’t Always a Virtue

Chad Willis Marketing, Uncategorized 0 Comments

The majority of beginning Internet marketers fail within six months.

The cause?  There are many, but the most common one that I’ve noticed is this:

They drown in opportunity.

Mark Cuban coined that phrase.  Respect the Cuban.

cuban

Newbies can be so eager to make their first dollar in profit that they simply try to do too much.

“I want a hamburger. No, cheeseburger. I want a hot dog. I want a milkshake. I want potato chips.”

Spalding Smalls from Caddyshack represents your typical newbie, wanting everything.

And what does bitchy little Spalding end up getting?

“You’ll get nothing and like it!”

Intense focus is a key trait of the rare affiliates that are able to make it out of newbie purgatory.

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What is Affiliate Marketing?

Chad Willis Marketing, Uncategorized 0 Comments

Much of my personal online story revolved around my experience working in the affiliate marketing industry, but without knowing what affiliate marketing is, it’s hard to grasp what I was saying.

Here is affiliate marketing, explained through the story of John and Dave.

John owns a company that sells diet pills that cost him $50 per bottle to manufacture, and that are sold for $100 on the market.  John has a great product, but he has no idea how he can market it to people and make sales.  John decides that his efforts are better put into improving his product, rather than learning how to sell it.  This is where Dave comes in.  Dave is a master online salesman.  John tells Dave that for every bottle of GetSlimNow that he sells, he’ll give him $10.  Dave is all for it, as all he has to do is sell the product, without having to worry about payment processing, fulfillment and customer service.  John loves this deal as well, as he can focus on his product and process, while still making $40 profit for every sale that Dave makes for him.  It’s a win-win for all parties involved.

Pretty nifty, right?  It is.  

There are 1,000,000 different twists that can be put on this model, but this is essentially what all affiliate marketing revolves around: someone selling someone else’s product for a commission.