CPA is simply a type of affiliate marketing. You’ll hear a lot of these kind of acronyms, and they’re all just references to what constitutes a “conversion” for the affiliate. Cost Per Trial, Cost Per Sale, Cost Per Lead, and more all fall under the umbrella of Cost Per Action, since they require the user to do something before a conversion takes place.
In this post, I’m going to be breaking down the most common forms of Cost Per Action marketing, focusing on the four I mentioned above. I will barely be able to scratch the surface of the topic, but this should serve you for some general knowledge of the topics. Within each of these categories, there are numerous verticals, or types of products to promote (i.e. a dating website for CPL, where the affiliate gets paid when the user registers to the site), and I will go in-depth on each in a future post.
Cost Per Lead
CPL offers all have one thing in common: somewhere down the sales funnel, there is going to be an up-sell. Let me give you two different examples.