Quick note: traffic = people/visitors/users that are sent to a website
Throughout the online marketing industry, especially in affiliate marketing, advertisers and affiliates alike put a massive emphasis on sending quality traffic to their products. So, what makes some traffic “good” and other traffic “bad”?
There are a myriad of factors that go into determining the quality of traffic, but the answer to one simple question will sum it up: does this traffic benefit everyone involved?
As we all know, people get into affiliate marketing to make money. Advertisers don’t run charities, they’re not just doling out money to any affiliate who can fire their conversion pixel, they need a return on their investment.